Facebook has demanded that its users do not use the generic word “book” when naming their businesses. The social media giant has included this word in a list of trademarks it owns, according to the newly-revised version of its user agreement.
The new Facebook terms and conditions agreement reads: “You will not use our copyrights or trademarks (including Facebook, the Facebook, and F Logos, FB, Face, Poke, Book, and Wall), or any confusingly similar marks, except as expressly permitted by our Brand Usage Guidelines or with our prior written consent.”
So what does this mean for an average Facebook user? Although the agreement with Facebook has arguable legal force, there is no way to opt out from signing it. Every person who uses Facebook agrees to all legal updates automatically upon logging in.
And if an idea strikes you one day to create a company with one of these words incorporated in its name – you may find yourself in court against Facebook’s lawyers.
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