Twinkies Are Coming Back: The Metropoulos Brothers On the Brand

It’s hard to imagine Twinkies, Sno-Balls, and other Hostess products dying. After all, preservatives have given them a shelf life that rivals that of fine wine. But last fall it seemed as if the spongy, sickly-sweet confections would disappear from the face of the earth. In November, as management and labor feuded over how to reduce the liabilities of Interstate Bakeries, the bankrupt parent company of Hostess, the company  announced it would cease operations and consider liquidating. Fearful customers rushed out to hoard Twinkies.

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